Making your website visible on Google is one of the most important factors in getting leads through your website, however ranking number one is not an easy process. With millions of sites competing to be first on Google’s search engine results page, just having a website alone in no way guarantees you a strong search engine position.
Business owners must constantly be looking to optimise their site if they wish to increase their Google rankings. However, most only have a basic idea as to what they actually should be doing to make a difference.
1) On-Page Search Engine Optimisation (SEO)
Search engine optimisation encompasses the process of making changes on your site in order to rank higher in the search engine results pages.
There are a large number of ways in which you can undertake on-page SEO, but none are more important than targeting relevant keywords. Determining the keyword searches that you want to target is critical to ranking higher for terms that are relevant to your business. You will want to ensure that these terms are featured throughout your site, including in your meta data and alt tags.
Once you are comfortable with your keyword placements, you may then want to put yourself in the shoes of the user on the page. Ask yourself: is the key information easy to find? Is the content engaging, relevant, and useful to the users’ enquiries? Or even whether there is a clearly directed next step that the user should take. Creating an engaging user experience on your site is incredibly important to your site’s rankings.
You may be wondering where you source these keywords from, or how to know what is and isn’t working for users on your site. This is where Netmatters can add significant value. Whilst there are tools such as Google Keyword Planner & Analytics available to any business, we are able to leverage powerful platforms such as SEMRush to produce comprehensive keyword lists and identify the pain points that are most effecting users’ ability and motivation to convert.
For more information, take a look at how we utilised tools such as these to generate significant traffic and revenue gains for a leading natural pet food supplier.
2) Track & Monitor on Google Search Console
Google Search Console is still one of the best ways to discover more about the organic traffic travelling to your website. The information provided by Google Search Console gives you the ability to identify things such as what users have been searching to land on your site. This helps with identifying trends from which you can build your SEO focus around.