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What Is a Digital Marketing Audit?

A digital marketing audit is a thorough assessment of a business's online performance, encompassing factors such as visibility in search engines, as well as website health, functionality, and usability.

Through a digital marketing audit with Netmatters, businesses can acquire a comprehensive understanding of where their optimisation efforts should be focused, allowing them to create a roadmap for future marketing endeavours.

Not only will we provide a full snapshot of the current situation, but we will also provide a list of suggestions and marketing tactics that can be employed to help you rectify any issues and achieve your online objectives.

What’s Included?

SEM Rush Audit

The SEM Rush SEO audit provides a thorough understanding of the technical health of your website. As this is such an important factor in the eyes of Google, it is essential that your site functions efficiently in order to rank in the search engines.

Reviewing Backlink Profile

A backlink audit is the evaluation of all external links pointing to your website. This process entails locating these links, distinguishing between those of high-quality and low-quality, and devising an appropriate strategy to be able to maximise their impact for your business.

Traffic Review

This entails assessing the performance and effectiveness of the organic search traffic coming to your website. Different metrics and data points, including traffic volume, click-through rate, conversion rate, and others, are analysed to evaluate how effective your website is at attracting relevant users.

Keyword Analysis

The keyword analysis examines what you are ranking for, but more importantly, what you are not. You could build the fanciest website, kitted out with a range of modern functions, but if it doesn’t appear when users are searching, you are not going to see any growth.

Competitor Analysis

When analysing performance, it is always important to put it in context. This is why we will provide an in-depth comparison between your online presence, and that of your competitors. This is a great way to get a better understanding of the digital landscape, and your market position.

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