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Our website uses cookies in order to make the website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the website is used so that we can make sure it is as up to date, relevant and error free as we can. We also use cookies to try to ensure that our online adverts reflect the interests of web users. Further information about the types of cookies that are used on our website is set out box below.
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Outstanding Content Marketing that Engages Your Target Audience
Our team at Netmatters specialise in creative content marketing strategies that build a connection between your brand and your audience to help attract new business for your company.
Producing engaging content that is not only compelling but SEO friendly doesn’t just happen overnight. We create content that excites, informs or solves problems for your potential customers.
Our strategy aims that once we’ve gained a potential customer’s attention through our marketing activity, we then use content to keep your brand at the forefront of their mind. This in turn drives your audience further along the buyer’s journey until they become a customer.
Target customers searching for your product or service through creative content that puts your brand directly at the heart of it. Informative content like blogs do wonders for early-stage brand awareness and if done right, can set you apart from the competition.
Develop Relationships
Social media allows your audience to ‘follow’ once they have come across your business. Through creative content marketing, you can help build your brand affinity with customers looking for a product or service and ensure your business is at the forefront of their minds.
Increase Visits & Leads
The strength of a good content marketing strategy is in providing the information and answers that your target audience is looking for. Driving high-quality targeted traffic to the site from content that search engines favour will increase the number of quality leads you to receive.
Analytics & Key Metrics
Our main purpose when building a content marketing campaign is to ensure it attracts qualified prospects who are more likely to one day become customers. All of our content marketing campaigns are analysed through using our various analytics and key metrics to ensure that we are providing compelling content and driving the most relevant traffic to your website.
67% of marketers report that content marketing generates demand/leads, which is due to two main factors:
Established Authority and Trust: Content allows you to show off your knowledge in your industry and become that trusted voice around potential clients.
Your business will become more visible due to Search Engine Optimisation (SEO): If your website is full of optimal content it will start to rank higher in search terms that potential customers are looking for.
At Netmatters, we offer one holistic view of all the marketing channels. Our clients see us as their full-service, in-house marketing team who are highly experienced in both B2C and B2B content marketing, SEO, PPC, CRO, Email and Social Media marketing.
We have been with Netmatters for almost 2 years due to out growing out previous web agency. Netmatters are very thorough with the work they carry out and quick to act on work. They currently work on our website, PPC and SEO on a monthly basis.