Why do you need a bespoke website?

If you’re in the market for a new website, it can be difficult to decide which type of website is best suited to your need – do you opt for a templated, theme-based design? Or do you go for a more tailor-made website?  

In a world where 94% of all first impressions of a business are based on how a website looks and feels – and with poorly designed websites causing 38% of users to leave the site – it's more important than ever that you choose the right type of website design for your business. Whether you’re after completely unique elements and functionality, the need to integrate with a CRM system, or perhaps just a website that stands out from the crowd – it might be time to look at getting a bespoke website. 

What is bespoke web design and what does a bespoke web design agency do? 

If you’re on the lookout for a web design agency to build your new website, you’ve probably scrolled through dozens of prospective partners, claiming they can make you the most unique website that will truly set you apart from your competitors. But do they really live up to their promises? 

Most agencies will present you with an off-the-shelf website solution that works to a specific theme or template, making it easy to transition content and populate your new website. While there’s nothing wrong with this kind of design, bespoke web design could boost your “digital storefront” in more ways than one. 

For example, a bespoke website is designed entirely with your users and their needs in mind. This means that every feature designed for the website will serve a purpose for the user, whereas most templated designs often include features that aren’t really relevant to your business.  

Moreover, bespoke websites are geared with the future in mind. Most theme-based websites soon go out of date, but with a bespoke website, that really isn’t the case, meaning you can scale up and adapt when needed. Read more about how a bespoke website is created below. 

Discovering your objectives 

Whilst web design will always encompass your business objectives, a bespoke web designer will always go further in-depth, completing industry research and extra mood boarding. Then you’ll know that your bespoke website will fully fit the brief you have set out and meet industry standards. The bespoke web designer will ask these questions: 

• How should the website translate the brand? 
• What should the messaging be across the site? 
• How will the website serve users and their needs? 
• What are the top priorities and objectives to think about? 
• What are the current website’s pain points? 
• How will the new website be optimised for SEO? 
• Are there additional interactive elements to consider? 
• Will the website be integrated with a CRM system or other software? 

This makes sure that you get the website that you wanted in the first place, boosting your brand awareness and ensuring there’s consistency in all areas. 

Attention to detail 

Bespoke web designs include a rigorous and unique process to ensure attention to detail is maximised and every action is done to your best interests. This includes designing a concept, so that you can test the design, as well as creating a wireframe that will show you how the interactive elements of the site will work and to ensure user interface (human interaction with practical elements on the website, such as a button) is considered fully. There’s also an additional service called prototyping, which is when an interactive concept is created so you can test each feature of the site to make sure it fits your needs. 

This means you’ll feel confident and reassured that no detail will be missed and that everything is done with the user in mind – whether that be a prospective client or an e-commerce customer. Crucially, it’s these smaller details that will reduce bounce rate and increase user engagement with your business’s website – and there’s nothing better than a happy customer! 

Refining your website 

Bespoke web design does not stop at the go-live of the website – following the build, the website will enter a refining stage. This is where any kinks are ironed out by the web designer, leaving you free to enjoy your new website and know it is tailor-made for your audience. A bespoke web designer’s unique skillset means that any possible errors that could arise in the future will likely be spotted sooner and amended faster (due to not having to rely on a templated design), meaning less chance of further maintenance and work for you to worry about. 

Learn how we overhauled James & Ella’s website in our case study here. 

Get the most out of bespoke web design 

When you’re looking for a new website, the level of detail, care and precision sets a bespoke website apart from your usual build. With well-informed, creative web designers, your bespoke website will set you above your competitors and give you an edge in the industry, serving your user’s needs in a way that stands out. 

How can Netmatters help? 

At Netmatters, our in-house web designers are experts in e-commerce website development, branding and bespoke website design. 

With clear and effective communication, full transparency throughout the process, vigilant maintenance plus proactive recommendations during and after your bespoke web build is complete, Netmatters are the ideal website design and development partner for you. 

Learn more about what we think makes an exceptional web development partner, or contact us to book your free consultation below.